Contemporary designer from Philadelphia. Disciplines include brand strategy, production, and photography.
Currently designing with Austin FC in Austin, Texas.
Currently designing with Austin FC in Austin, Texas.
The Objective
Create a conceptual dynamic identity for the Arsenal F.C. 2023/2024 season that honors the rich heritage of the football club while still communicating a fierce, competitive message.
Create a conceptual dynamic identity for the Arsenal F.C. 2023/2024 season that honors the rich heritage of the football club while still communicating a fierce, competitive message.
My Role
︎︎︎ Conceptualizing static identities.
︎︎︎ Storyboarding frames for animations.
︎︎︎ Building and exporting animations.
︎︎︎ Conceptualizing static identities.
︎︎︎ Storyboarding frames for animations.
︎︎︎ Building and exporting animations.
“Arsenal F.C. Motion Design Identity”
Arsenal’s years of tumult seem to be behind them as they emerged the Premier League runner-ups for the 2023 season—a season that came down to the wire. Now they’re back and this time they’re determined to take it all. With fresh new kits, a new roster, and a fresh new look, Arsenal are putting the league on alert. A deep crimson red warns their opposition of what they’re here to spill, accented by a gold similar to the medallions they intend to don from their necks at the trophy ceremony.
Arsenal’s years of tumult seem to be behind them as they emerged the Premier League runner-ups for the 2023 season—a season that came down to the wire. Now they’re back and this time they’re determined to take it all. With fresh new kits, a new roster, and a fresh new look, Arsenal are putting the league on alert. A deep crimson red warns their opposition of what they’re here to spill, accented by a gold similar to the medallions they intend to don from their necks at the trophy ceremony.