Contemporary designer from Philadelphia. Disciplines include brand strategy, production, and photography.
Currently designing with Austin FC in Austin, Texas.
Currently designing with Austin FC in Austin, Texas.
The Objective
Create a narrative-driven hype video for Austin FC’s home match against LAFC, delivering a visual experience that elevates matchday storytelling and resonates with the club’s local identity.
Create a narrative-driven hype video for Austin FC’s home match against LAFC, delivering a visual experience that elevates matchday storytelling and resonates with the club’s local identity.
My Role
︎︎︎ Led art direction and executed graphic treatments for the feature.
︎︎︎ Designed visual assets inspired by vintage film aesthetics, including Western-style title cards, character intros, and grindhouse-era textures.
︎︎︎ Collaborated closely with videographers and editors to bring the narrative and visual language to life across motion and cut.
︎︎︎ Led art direction and executed graphic treatments for the feature.
︎︎︎ Designed visual assets inspired by vintage film aesthetics, including Western-style title cards, character intros, and grindhouse-era textures.
︎︎︎ Collaborated closely with videographers and editors to bring the narrative and visual language to life across motion and cut.
“Austin FC Narrative Hype”
For this home match against LAFC, we took a movie-style approach to step onto LA’s territory and meet Hollywood on our terms. With All-Star Weekend approaching and two Austin players freshly named, the moment called for a visual language bigger than sport. Styled after Spaghetti Westerns and grindhouse trailers, the piece channels Austin’s creative grit into a raw, cinematic hype built for the big screen.
For this home match against LAFC, we took a movie-style approach to step onto LA’s territory and meet Hollywood on our terms. With All-Star Weekend approaching and two Austin players freshly named, the moment called for a visual language bigger than sport. Styled after Spaghetti Westerns and grindhouse trailers, the piece channels Austin’s creative grit into a raw, cinematic hype built for the big screen.
